Welcome to the Most Popular 
Publication Devoted to Wisconsin

Our Wisconsin celebrates all that’s great in the Badger State.  It’s colorful, conversational and brings together neighbors from across Wisconsin to share stories and photos that show why life here is truly special.


You’ll find entertaining armchair reading you’re sure to enjoy because it’s 100% positive and real.  And the vivid color photos will make you proud of this state we love.


Give it a read and you’ll see why over 100,000 paid subscribers have made this publication “Wisconsin’s Magazine”.  

Attention Snowbirds


If you've spent the winter months in a warmer clime and temporarily had your issues sent to a southern address, be sure to call our friendly customer service folks, 877/902-9760, before you migrate north
so your issues follow. 


Or you can change it yourself, click here Change Your Address.
You can do the same upon your departure, as well.  Have a safe trip—and bring the warm sunshine with you!

Inside Every Issue…

On the Wild Side

My Favorite Ma & Pa Restaurant

Wisconsin Crossword

What's Cookin' in Wisconsin

Window on Wisconsin


Short Memories

Vintage Views

The Big Picture

Treasure Hunt

Where's the W? Contest

Photo Location Corrected

On page 39 In our June/July issue, we erroneously identified this photograph of blooms as being taken at Island Lavender on Washington Island. Instead, it was taken at Fragrant Isle Lavender, 1350 Airport Rd. on Washington Island.


photo by

Fun Features in
Our Current Issue…

Full Steam Ahead! Hungry Hollow Steam
& Gas Engine Show is much more than tractors… ask 2,500 attendees in Rice Lake.

Nothing Holds Him Back. “It’s possible to do whatever you want in life,” says this physically challenged, yet highly successful, fisherman.

The Guiding Light. A caretaking couple has tended the Chambers Island Lighthouse for more than 40 years.

North to Waupaca. Summer vacations at the famous Chain O’ Lakes were an annual treat for this Chicago family.

Tagging Along. Retired educators teach people about the importance of pollinators by tagging hummingbirds and butterflies for science.

Linked Up. Five-foot summer sausages donated by a Brandon meat man have raised hundreds of thousands for charity.

Growing Up in Grandpa’s Village. Reader’s childhood revolved around the community this lumberman built in his own backyard.

The Zoo Crew. Rural kids looked forward to big-city visits to “The Milwaukee Zoo” and seeing Samson, the famous ferocious gorilla.

Getting to Know Their Roots. Youth camp in Keshena teaches teens about Menominee tribal traditions, including a healthy measure of respect.

Taken by Storm. Fascinated by wild weather since his youth, this Crivitz photographer not only watches storms, he chases them.

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