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Please note issue status below — certain issues may be sold out.

Now Here’s an
Engaged Audience!

Our readers will pay close attention to your ad as they join in our popular “Where’s the W?” contest.

TO ADD a little fun in every issue of Our Wisconsin, we challenge readers to find the three tiny W’s we hide in the ads.

    When they find all three, the readers can enter a drawing for prizes by identifying the page numbers where they found the W’s. Entry is allowed by paper mail only, and every issue more than 12,000 readers enter!  

    That means 12% of our 100,000 paid subscribers take the time to scour the ads, write out a note, address it, stamp it, then put it in the mail.  Talk about audience engagement!

    Yes, readers love this contest. And as an advertiser you likely will too, if you choose to participate in this optional program.

    Knock $100 Off the Cost of Your Ad!  That discount is given to advertisers who agree to offer $100 worth of their product or services as a contest prize. The out-of-pocket cost to the advertiser, of course, is much less than that.

    Beyond the discount, participating companies enjoy more exposure…there’s three kinds:  First is the ad itself. Second is editorial mention on our contest page that describes the prize. The third mention comes the following issue, when the name of the winner appears with a description of the prize and the company offering it.  

    Be Part of the Fun!  See pages 44-45 of any issue for details.  Contact us today to reserve your space.

Anchor 1

Frozen custard for a year is just one of the many prizes offered by advertisers each issue. Dozens of lucky winners take home prizes simply by sending in an entry to the "Where's the W?" contest. Are you ready to experience
why Our Wisconsin readers say "I Read the Ads First!"?

We Boost Wisconsin Business

These Major Advertisers Proudly Appear:

EAU Holdings

Robert W. Baird

Children's Hospital of Wisconsin

Culver’s Franchising System Inc.

Livsreise Norwegian Heritage Center

Cedar Crest Ice Cream

Wisconsin Great Northern Railroad

Bavaria Sausage

Confections For Any Occasion

Sunrise Orchards

Wautoma Family of Farms

Widmer’s Cheese Cellars
Parker John's BBQ & Pizza

Yoder's Bakery

Lamers Bus Tours

Walters Buildings

Needles 'N Pins Yarn Shoppe

Oulu Glass Gallery

Leigh Yawkey Woodson Art Museum

Railroad Memories Museum

Rocks For Fun Pasty Shop

Rural Route 1 Popcorn

Production Grinding & Machining

Algoma Tourism

Black River Area Chamber of Commerce

Park Falls Chamber of Commerce

Green County Tourism

Iron County Tourism

Marinette County Tourism

Marquette County Tourism

Port Washington Tourism

Shawano Country Tourism

Sheboygan Falls Chamber

Waupaca Area Convention and Visitors Bureau

Waushara Tourism

2024-25 Advertising Schedule


*Dates subject to change.  Advertising space is limited, inquire in advance for availability.  Download a current ad rates and schedule, link above.

Our Wisconsin
Cover date

Apr/May 2024


Jun/Jul 2024


Aug/Sep 2024


Oct/Nov 2024

75% sold

Dec/Jan 2025

Feb/Mar 2025

Apr/May 2025

Jun/Jul 2025

Aug/Sep 2025

Oct/Nov 2025



Feb 13

Apr 15

Jun 13

Aug 13

Oct 15

Dec 12

Feb 13

Apr 15

Jun 15

Aug 14


Feb 16

Apr 18

Jun 18

Aug 16

Oct 18

Dec 16

Feb 17

Apr 20

Jun 18

Aug 18

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