Please note issue status below — certain issues may be sold out.

Now Here’s an
Engaged Audience!

Our readers will pay close attention to your ad as they join in our popular “Where’s the W?” contest.

TO ADD a little fun in every issue of Our Wisconsin, we challenge readers to find the three tiny W’s we hide in the ads.

    When they find all three, the readers can enter a drawing for prizes by identifying the page numbers where they found the W’s. Entry is allowed by paper mail only, and every issue more than 12,000 readers enter!  

    That means 12% of our 100,000 paid subscribers take the time to scour the ads, write out a note, address it, stamp it, then put it in the mail.  Talk about audience engagement!

    Yes, readers love this contest. And as an advertiser you likely will too, if you choose to participate in this optional program.

    Knock $100 Off the Cost of Your Ad!  That discount is given to advertisers who agree to offer $100 worth of their product or services as a contest prize. The out-of-pocket cost to the advertiser, of course, is much less than that.

    Beyond the discount, participating companies enjoy more exposure…there’s three kinds:  First is the ad itself. Second is editorial mention on our contest page that describes the prize. The third mention comes the following issue, when the name of the winner appears with a description of the prize and the company offering it.  

    Be Part of the Fun!  See pages 44-45 of any issue for details.  Contact us today to reserve your space.


Frozen custard for a year is just one of the many prizes offered by advertisers each issue. Dozens of lucky winners take home prizes simply by sending in an entry to the "Where's the W?" contest. Are you ready to experience
why Our Wisconsin readers say "I Read the Ads First!"?

Or download the media kit info below:
We Boost Wisconsin Business

These Major Advertisers Proudly Appear:

Wisconsin Historical Foundation

EAU Holdings

Robert W. Baird

Children's Hospital of Wisconsin

Alverno College

UWEX Cooperative Publishing

Wisconsin Poultry and Egg Industries

Henry Repeating Arms

Culver’s Franchising System Inc.

Livsreise Norwegian Heritage Center

Cedar Crest Ice Cream

Wisconsin Great Northern Railroad

Bavaria Sausage

Widmer’s Cheese Cellars
Viand Hospitality; Parker John's BBQ & Pizza, Log Cabin Inn

Lamers Bus Lines

Needles 'N Pins Yarn Shoppe

Oulu Glass Gallery

Railroad Memories Museum

Kisser Stone LLC

Gary's Old Fashioned Mix

Production Grinding & Machining

Mid-Continent Railway Museum

Algoma Tourism

Black River Area Chamber of Commerce

Green County Tourism

Manitowoc Area Visitor & Convention Bureau

Port Washington Tourism

Shawano Country Tourism

St. Germain Area Chamber of Commerce

Waupaca Area Convention and Visitors Bureau

Waushara Tourism

Our Wisconsin
Cover date

Apr/May 2021


Jun/Jul 2021

sold-out (inquire)

Aug/Sep 2021

sold-out (inquire)

Oct/Nov 2021

80% sold

Dec/Jan 2022

Feb/Mar 2022

Apr/May 2022

Jun/Jul 2022

Aug/Sep 2022

Oct/Nov 2022


Feb 15

Apr 16

Jun 16

Aug 17

Oct 19

Dec 11

Feb 15

Apr 15

Jun 16

Aug 17


Feb 19

Apr 21

Jun 21

Aug 21

Oct 23

Dec 16

Feb 19

Apr 20

Jun 22

Aug 20

2021 Advertising Schedule


*Dates subject to change.  Advertising space is limited, inquire in advance for availability.  Download a current ad rates and schedule, link above.