Please note issue status below — certain issues may be sold out.
Now Here’s an
Engaged Audience!
Our readers will pay close attention to your ad as they join in our popular “Where’s the W?” contest.
TO ADD a little fun in every issue of Our Wisconsin, we challenge readers to find the three tiny W’s we hide in the ads.
When they find all three, the readers can enter a drawing for prizes by identifying the page numbers where they found the W’s. Entry is allowed by paper mail only, and every issue more than 12,000 readers enter!
That means 12% of our 100,000 paid subscribers take the time to scour the ads, write out a note, address it, stamp it, then put it in the mail. Talk about audience engagement!
Yes, readers love this contest. And as an advertiser you likely will too, if you choose to participate in this optional program.
Knock $100 Off the Cost of Your Ad! That discount is given to advertisers who agree to offer $100 worth of their product or services as a contest prize. The out-of-pocket cost to the advertiser, of course, is much less than that.
Beyond the discount, participating companies enjoy more exposure…there’s three kinds: First is the ad itself. Second is editorial mention on our contest page that describes the prize. The third mention comes the following issue, when the name of the winner appears with a description of the prize and the company offering it.
Be Part of the Fun! See pages 44-45 of any issue for details. Contact us today to reserve your space.

Frozen custard for a year is just one of the many prizes offered by advertisers each issue. Dozens of lucky winners take home prizes simply by sending in an entry to the "Where's the W?" contest. Are you ready to experience
why Our Wisconsin readers say "I Read the Ads First!"?
Or download the media kit info below:
We Boost Wisconsin Business
These Major Advertisers Proudly Appear:
Wisconsin Historical Foundation
EAU Holdings
Robert W. Baird
Geico
Children's Hospital of Wisconsin
Medical College of Wisconsin
Alverno College
Wisconsin Poultry and Egg Industries
Henry Repeating Arms
Culver’s Franchising System Inc.
Livsreise Norwegian Heritage Center
Clauson Family Music Show
Camp 5 Museum and Steam Train
Cedar Crest Ice Cream
Wisconsin Great Northern Railroad
Bavaria Sausage
Widmer’s Cheese Cellars
Viand Hospitality; Parker John's BBQ & Pizza, Log Cabin Inn
Lamers Bus Lines
Needles 'N Pins Yarn Shoppe
Oulu Glass Gallery
Railroad Memories Museum
Kisser Stone LLC
Gary's Old Fashioned Mix
Production Grinding & Machining
Algoma Tourism
Black River Area Chamber of Commerce
Green County Tourism
Manitowoc Area Visitor & Convention Bureau
Port Washington Tourism
Shawano Country Tourism
St. Germain Area Chamber of Commerce
Waupaca Area Convention and Visitors Bureau
Waushara Tourism
2021 Advertising Schedule
*Dates subject to change. Advertising space is limited, inquire in advance for availability. Download a current ad rates and schedule, link above.
Our Wisconsin
Cover date
Feb/Mar 2021 published
Apr/May 2021 published
Jun/Jul 2021 99% sold
Aug/Sep 2021 99% sold
Oct/Nov 2021 76% sold
Dec/Jan 2022
Feb/Mar 2022
Apr/May 2022
Jun/Jul 2022
Space
closing
deadline*
Dec 11
Feb 15
Apr 16
Jun 16
Aug 17
Oct 19
Dec 11
Feb 15
Apr 15
Print-ready
deadline
Dec 16
Feb 19
Apr 21
Jun 21
Aug 21
Oct 23
Dec 16
Feb 19
Apr 20